According to a 2015 report by the Barna Group, commissioned by the American Bible Society, 88% of American households own a Bible. For those households owning a Bible, 39% enjoy a King James Version, 13% possess a New International Version Bible, and 10% of those owners are reading from the New King James Version as well as the English Standard Version. Also appearing in that study was that 13% of American adults purchased a new Bible in 2015. Out of those new Bible sales, the NIV led the sales charts in both dollar sales and units sold. With over one hundred versions of scripture in print, what has drawn 70% of Bible readers to four translations? Why has one version of the Bible dominated the market for decades? For Christians living in the 21 st century there are so many options to choose from when it comes to translations of the Bible, what attributes are Bible reading Christians looking for when selecting a Bible? There are three main components to selecting a translatio
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